Dental Video Marketing Strategy Guide
Why Use Video In Your Dental Practice?
When it comes to dental marketing, like other medical fields it's highly competitive. So how can a dentist stand out in a crowded market? Today, standing out and gaining visibility can be achieved from strategic video marketing. We live in a digital age, where we all own smartphones and reading isn't always an option especially for a mom looking for a dentist while driving. In fact, according to Dentainment nearly 70 percent of consumers would rather watch a video to learn about your products and services.
How Your Dental Practice Will Benefit From a Video Marketing Strategy
So how do I get started with video? And what's the best strategy? For most dental practices that are already doing digital marketing the best way to start with online video would be to create a Dental Practice Video. This video is placed on the home page of your website, around 1-2 minutes in length explaining things such as your best and profitable services, where you're located and lastly a call to action to your potential patients. Now to really take advantage of this what you will want to do is have the video properly optimized for VIDEO SEO on YouTube this adds a significant boost to your online presence and having your website show up on the first page of Google, but more about that later.
Next, you will want to capture success stories or testimonials from patients. This is key to your digital marketing strategy, having your current patients talk about their experience with you is a great way to create a human connection with your brand, helping put wary patients at ease.
Lastly, you would want to create specific videos based on the services that you offer in fancy marketing lingual this is what we call "content marketing" where we create content based on what people are searching for online helping drive organic traffic sorta like this article. People spend a lot of time researching online why not give them something to see, plus you never get a second chance of making the right first impression.
Let's put it all together: a mom goes to Google and looks up "dentist near me" three dentist show up on the map one has video the other two don't. She lands on your website and see's a video and clicks play. After watching the video she goes into your services page and see's that specialize in orthodontics for children and gets hear more about how you can help and solver all her needs in one place. She continues to scroll to the bottom of your website to potentially book an appointment where she sees another moms video testimonials saying how great you're! This is how our Video Marketing Strategy works, 365 days per year 24/7 a full time sales person working for your practice on every device.
What Makes A Good Dental Marketing Video?
Video has become one of the most powerful marketing tools for businesses and there's a reason for that it's easy to consume! So what should you include in your Dental Office Video?
What you offer
Keep it short and sweet and go over your most frequent asked services that you know potential patients are looking for let me know they have come to the right place.
It's your time to shine and standout from the crowd! Include your staff and a bit of your story to help establish credibility and trust. You want to make your practice feel friendly and approachable.
Where You're Located
This one is pretty obvious but include your city, name of the road or a close landmark to your practice where people can visualize where to find out. This also helps with your SEO as Google will pick up your location in the transcriptions.
Having a patient testimonial in your main Dental Practice Video is a huge plus as patients are still trying to decide if you're the right choice, let someone else do the talking for you on how great your practice is.
For most practices we recommend a video to be around 2-minutes long. This is just enough time to highlight what you offer, where you're located, a testimonial and a call to action.
For most people who are looking for a dentist are normally in pain or in a hurry and usually watching from a mobile device. Keep your video short and sweet and wanting them leaving more is always better than a longer video leaving them feeling bored.
Where Should Your Videos Live?
For most practices your video should be uploaded and optimized to YouTube using the same keywords you're looking to rank for in Google. That video should than be placed on your home page. Next upload the video to your social media channels like Facebook, LinkedIn and Instagram. Another great strategy is to edit a shorter version of your video and uploaded it to your practices Google My Business and Yelp page and finally add a link with the video to your e-mails. This allows you to maximize your investment across multiple social platforms and devices.
How Does Video Marketing Help My Practice? (The Nitty Gritty)
1. Google Loves Video and so do your Patients.
Websites that showcase videos are 53x more likely to rank on Google. And there’s a reason for that Google owns YouTube the world's second-largest search engine. According to Impact, 95% of users watch an explainer video to learn more about a product or service. This is where a dental practice video comes in handy keeping website visitors longer on your website, which will reward you with better ranking in Google's search.
These videos can also live on your social media like Facebook and YouTube giving you a cost-effective marketing strategy across multiple channels.
2. Videos Help People to Convert
Your patients want to know as much about procedures as possible before undergoing them, and with video you can do just that! This could be videos about teeth whitening, Invisalign, or veneers.
Video helps answer questions, build credibility, and familiarize patients with your practice before ever leaving their home. Consider adding videos to your existing blogs or services to boost your SEO and help educate patients faster. By having a clear call to action in your videos this can also help lead to more leads and phone calls to your practice.
3. Affordable and Enduring Media
Another significant advantage of a dental marketing videos is that it’s an affordable and enduring media type that can benefit your practice for years to come. In many cases, it’s evergreen and won’t need updating for two to three years.
You can’t beat video content for increasing customer engagement this is true for both your website and social media. People who find your videos useful, informative, helpful, and entertaining are likely to share and engage with your content.
Types of videos worth considering for your business include welcome videos, facility walkthrough videos, or Q&A type videos with answers to the most common questions potential new patients might have about the practice.
Another video that could prove useful during this health crisis is one that contains the steps you’re taking to ensure the safety of patients when doing an in-person visit.
Anyone who views these videos is likely to feel more comfortable when entering your building for the first time. It’s worth the time to post up to date information that helps inform and guide a patient's decisions.
4. Launch A Video Ad Campaign
Videos on Facebook have a 135% greater organic reach when compared to
photos according to acceleratedentalmarketing.com and let's not forget the views per pennies you can get from a successful video campaign. Unlike traditional dental marketing with video you can measure and see who your audience is and tailor relevant content just to them. Brochures and pamphlets are great but you never know who actually received or saw them. Video will allow you to speak directly to your dental patient, making an instant connection. Other options are to run local TV commercial ads in your area this 30-sec commercials are great for a scaling practice with multiple locations looking to increase their digital presence.
Hopefully this article gave you a good insight on how video to use video in your dental practice. If you’re interested in learning more about dental marketing strategies and driving traffic to your practice checkout some of our case studies from our partners or schedule a call to speak to a video strategist today.