It doesn’t matter what size a company is or what they are selling because at the end of the day they all want the same thing... To attract more customers! And If you want your business to be found on Google, you have to play by Google's rules. But what are they? How can you make your business more Google compatible?
Learn to love another kind of NAP
NAP stands for your business name, address and phone number and it’s crucial for in local searches that all your NAPS are consistent on all online directories, like Google, Yelp, and Bing. All data surrounding a company needs to clear, concise and easily available. Identifying your location on a map, your hours of operation and address are all local presence strategies that create higher visibility online. It’s this bad kind of citation data that can so easily be overlooked that can not only break trust with customers but also make holes in your marketing budget. The internet is a crowded place where everyone wants a piece of the consumer pie. It’s technical errors like these that can, unfortunately, disrupt a business’s visibility online and through mobile searches.
Google loves content
Your visibility online is ranked higher when you have more traffic, content, and backlinks to your site. Quality content can range from blog posts to videos, infographics and online customer reviews. The more content your website site has the longer people will stay browsing, which increases ranking, brand awareness, and conversions. The more content your business has the more authority Google gives you. And all that Google lovin’ can land you a spot on the 1st page.
Be mobile friendly
In the United State, there are more Google searches that are done on a mobile device than on a desktop computer! Research by a comScore white paper discovered that 80% of time spent on social media is done by a mobile device. With such a significant shift to mobile purchases, Google has updated their search algorithm so mobile-friendly sites receive a significant boost in comparison to another site on search results. Now with mobile being ranked higher, the odds of a sale are in your favor! This can be done by having your web page load seamlessly with Google's AMP and having a functional and clear call-to-action button.
Having an increased number of shoppers browsing the small screen you have to make it as EASY AS POSSIBLE for customers to find your product and services. Having a team that specializes in ranking your business and resolving issues with top online directories (like Google) is not only a practical step but a necessary one. What's the point of having a great product if it’s never seen? I hope to find your name the next time I search for businesses “near me”