How much does a video cost?

One of the first questions – whether you’re creating a profile business video, social media, or event coverage – is how much does a video cost? Though the answer is generally not concrete or finite, I’ll do my best to explain what exactly goes into the pricing of a video.

A video, like all projects with complex features, starts with a base price. It’s only when you include the added value that the price begins to alter. Think of it like buying a house, a general two bedroom house for $188,900. While the house is all you really need. Adding things like a washer/dryer, paved backyard, swimming pool, granite counter tops and wooden floor increases the price of the house, quickly raising its worth to about 500k.

People are willing to spend extra because is they understand the importance of the investment. Purchasing the right house is an investment towards your family and purchasing the right video, is an investment towards your business!

Thankfully, our videos don’t come with the same price tags as a house. The production quality of your business video is seen as a reflection of the quality of your business. It lets you stand out amongst your competitors, and allows you to market directly to clients seeking your services.

It’s beneficial to your company to find the right video production or media agency that you can trust to provide quality video as well as advertising services. What’s the use of having a video when you don’t know how to market it properly? For those business owners looking to find the cheapest videographer and fastest turnaround, we can confidently say that you are only focusing on the short-term spectrum – you are not looking at the overall value the right video agency can bring to you. How can you ask your buyers to invest in your product or services when you do not invest in yourself?

Like houses, videos come with their own set of added features that can alter a price range.

  • Length of video

  • Number of shoot dates

  • Shoot location

  • Crew

  • Talent

  • Motion Graphics

  • Additional creative services (script writing, storyboards).

  • Investment made in technology

  • Software and Programs used

Our pricing is based on the value that we bring into the production of your film. For example, a 1 ½ minute video shot in 5 hours with basic editing and color correction can run you as little as $1,500. While a 30-second video with tons of motion graphics and special effects can cost up to $5,000.

Now what you do with the video as a marketing strategy is equally, if not as important for your business here are some of the ways we strategies with video.

  • Youtube Optimization

  • Facebook Advertising

  • Video Advertising

  • Landing Page implementation

  • Native video usage

Both lists have many options on what potential buyers may want to consider when shopping for a video, which is why so many companies tend to be hush-hush on the whole matter. At Tasca Studios, we strive to be a value first company! This is why our media agency is so passionate about educating business owners on the power of video and how it can transform their businesses.

If content is king then transparency is queen. We like to be honest and upfront with our clients just as we’d want them to be with us.

Here are some basic factors we take into account when pricing our videos:

  1. TIME: Duration of video, time spent planning and shooting

  2. EDITING: Post-production (color correction, music, etc.)

  3. STRATEGY: Optimizing and promoting the video properly.

 

Profile  Business Video                           $1500 - $3500

A Company Profile Video is essential to any business in our digital era.These videos are created to give your business the advantage of making the right first impression with any potential customers. Some of the features listed include: Local search, Youtube optimization, and website implementation. Lastly, we upload the video to your Facebook page and run a 1-week starter campaign at no additional cost.  

 

Testimonials Videos                                $750 - $1500

Testimonials are a great way for your potential customers to know how great you are! And hearing it from some outside of your firm has even more added value. These videos focus on the benefits of working with you, as the customer. We essentially sell your business through the moving image. These videos are usually short in length but can run up to three minutes. Most interviews vary from 5 - 15 minutes per interviewee as we capture the most natural feedback from your customer. The video is edited and then delivered to you via Dropbox. We can also assist you with the uploading and distribution of the video if needed.


Social Media Promotional Videos                   $500

Probably one of the most popular in today’s market is social media video, with sites like Facebook and Youtube dominating user's attention and giving the best ROI to the medium. These videos can start at $100 per hour for pre-production which consists of script writing, storyboarding, meetings and planning. Our rates for pre-production are: Hourly $100, ½ Day $450, Full Day $800.

For Production and Animation (which consist of shooting, editing, music, sound effect and motion graphics) our rates are: Hourly $150, ½ Day $700, Full Day $1200.

The price will vary, but more often than not, these videos will run as low was $500 for a 30-second video and to $3,500 for a 3-minute video.

Monthly Video Packages

(Monthly) Video Marketing Package 1                 $1500

  • 2 Videos Per Month for your brand (30-45 seconds each)

  • Script creation.

  • Shot the same day and location.

  • You receive a video on the 14th and 30th of each month.

  • It’s uploaded and optimized to Facebook and Youtube.

  • Includes a $50 targeted Facebook campaign for your videos.

 

 (Monthly) Video Marketing Package 2                    +$900

  • 2 Videos Per Month for your brand (15-30 seconds each)

  • Script creation.

  • Shot the same day and location.

  • You receive a video on the 14th and 30th of each month.

  • It’s uploaded and optimized to Facebook and Youtube.

  • Includes a $25 targeted Facebook campaign for your videos.

 

(Monthly) Video Marketing Package 3                            $500

  • 1 Videos Per Month for your brand up to 30 seconds.

  • Shot the same day and location.

  • You receive one video each month.

  • It’s uploaded and optimized to Facebook and Youtube.

 

These packages require a two-month agreement. Cancellation is available after the said time.