Video marketing is taking over the internet, there are now more and more video production companies to choose from. With the increasing demand for video in both social media and Google, having a video for your business is the first step to a successful 2017. But frankly, it can be overwhelming. So, where do you start?
Who do you choose?
What should you pay?
How do you measure your success?
Are just some of the questions you should ask yourself! Remember, no two videos are created alike and not all video production companies are the same. Here are 3 things to keep in mind when selecting your next video production agency.
1. Do your research!
As simple as it sounds, Google it! Do your research on your video production company. Do they have customer reviews? Check out the videos they’ve made for other businesses! Do they fit your style? Many video production companies specialize in niche markets, so make sure you’re hiring one that understands your potential customers.
2. You get what you pay for
A video for your business is an investment! While you shouldn’t have to take out a second mortgage, you shouldn’t be pinching your pennies either. If you think hiring a professional is expensive, try hiring an amateur. Be upfront with your prospective companies about your budget, it makes the whole process a lot easier for both parties. Allowing both you and the video production agency to set realistic goals and open communications on any budget issues you may have for your project. Remember, price is what you pay, and value is what you get!
3. How do you measure success
Having a video for your business is a great first step to getting your customers attention! But how do you measure if your video was a success? Are you looking to drive traffic to your site? Maybe create brand awareness on Facebook? Measuring your brand marketing goals with video should fall into 4 sections
- Driving traffic
- Creating brand awareness
- Converting leads
- Qualifying prospects
Make sure to set and define your goals and keep these tips in mind when planning your next project.