Video has transformed the way we communicate! It’s influenced the way we connect with others and how our customers decide if they should do business with us.
With 57% of traffic happening on mobile devices, where you stand online is a clear reflection of your reputation and commitment to better serving your customers. It’s often an afterthought for business owners but with so many platforms updating their algorithm and optimizing for video. Why haven’t you made the switch to this high demand marketing strategy? Here are 5 reasons why you should start using video!
1. People love videos.
It’s been proven that video supplies the right demand for consumer attention compared to all other tactics. Today’s customers are bombarded with advertising and their attention span can’t withstand common blog posts or traditional text-based marketing. Video responds and supports your customer’s lifestyle. Video is also great for engagement due to the visual aspect of video! In fact, consumers are 10 times more likely to engage, embed, share, and comment on a video vs. a regular post.
2. You’ll get more customers.
No seriously, you'll get more customer! Let’s be honest here, videos can make your business serious cash. It’s a one-time investment for endless marketing options; A recent study shows that 74% of users who watched an explainer-video about a product; led to subsequent purchases! Video has proven to be the single-handed most effective way to gain new customers. In fact, 51.9% of marketers say that video conversion rates outperform other marketing strategies!
DID YOU KNOW?
JUST BY ADDING A PRODUCT VIDEO ON YOUR LANDING PAGE CAN INCREASE CONVERSIONS BY 80%!
3. Tells a story.
Successful brands and businesses know the power of good storytelling, and video makes telling that story easier than ever! When business owners shift from the mindset of "selling products" to sharing a solution, you're more able to connect with your customers on a more personal level. Storytelling isn’t hype or a passing trend; big brands like Whole Foods, Disney, and Coca Cola all know the neurological effect stories have on the human brain.
4. Google loves videos!
Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. A Moovly study showed that businesses are 53x times more likely to show up on the 1st page of Google if they have a video embedded on their website!
The longer your business takes to make the transition to video, the harder it will be to stand out among your competitors.
5. Video gives you an edge over the competition.
There's a lot you and your competitor can do to get your businesses ranked on top of Google search. From there, there are only a few things you can actually do to make your business stand out, here's where video plays a vital role by allowing you to make a great first impression over your competitors!
Do yourself a favor, search your business services in your local area and see if your competition is using video. If not give us a call, before they do! If you know you're ready to see the benefits of video marketing, click here and set up a free consultation!