Brand videos focus on who you are, what you offer and why people should care. They are an great tool for building trust, elevating your brand and driving conversions.
The best brand videos are designed to engage audiences on multiple levels, including visually, emotionally, and intellectually. A Brand Video is a powerful way to communicate to your customers, employees, and stakeholders about your business.
In addition to being a great marketing tool brand videos our produced to speak to the needs and desires of your target audience.
By understanding your customers and what they expect from brands, you're able to:
See how we were able to highlight their practice and give them a positive ROI on their Brand Video.
Brands are increasingly turning to YouTube to promote themselves. In fact, according to eMarketer, nearly half of U.S. consumers now watch some form of online advertising. And while many marketers still struggle with how to effectively market to consumers, there are several ways to make sure you're reaching your target audience. One way is to leverage videos.
According to eMarketer, video marketing helps businesses achieve success across three key areas: increasing brand awareness, generating leads, and closing sales.
Search engines are looking for content, and nothing entices more numerous and long page views quite like a good video. In fact, according to a report published by Marketing Land, videos account for nearly 50% of total web traffic. So if you want to rank better, make sure you're putting your best foot forward. And what could be better than making it easy for people to find your content online? Entering your video into YouTube and promoting it across multiple channels gives you a great chance of being discovered.
The same goes for Facebook, TikTok, Instagram, LinkedIn, and Pinterest. You don't just want to upload your video to one site; you want to upload it everywhere.
And while we're talking about promotion, let's talk about social media. Social media is where most people start searching for things related to your niche. So having a presence there means you'll increase your odds of showing up in those searches.
Video marketing is a great way for brands to build awareness and gain followers. On average, people watch more than 10 hours per week of video content on social media platforms like YouTube, Instagram, and TikTok. Brands are realizing how much impact videos have on increasing brand awareness and gaining followers. In fact, 92% of consumers say that seeing branded videos makes them want to purchase products online.
Facebook has about 8 billion video streams every single day. People spend over 3 billion minutes watching videos daily on Facebook alone. When it comes to video marketing, people are responding to it. If you think about it, why wouldn't they? After all, we're used to consuming content via visual mediums.
And according to HubSpot research, videos increase your reach and engagement. They help get your audience to remember your brand. And they can keep your fans engaged with your brand. Plus, they can even make them feel closer to your brand because they become part of your story. So, what does that mean for you? Well, it means that videos can help your brand stand out among others. Not only do they give your brand a personality, but they help establish trust. A study found that videos are trusted more than text posts. So, if you're looking to grow your brand, start making some videos today.
Half and full-day rates are standard in video production as they account all the factors that make your video look good! Transporting gear, setting up lights, checking audio, and prepping the location.
However for smaller projects we do offer 1-hour production for those "quick shoots" with our rates starting with a 2-hour minimum, which includes 1 hour of video coverage and 1-hour towards equipment set-up and breakdown.
Often it can be a huge help if you are able to put together an outline of what you’d like to communicate or capture to your audience. Knowing things like your budget, project due date and video goals can provide a great starting point for our team. Adding time to your calendar to review the project and having key decision members involved to provide us feedback on time, and we’ll get us to the final stages as quickly as possible.
Providing a company logo - The higher the resolution the better. For the best results please provide an Adobe Illustrator .ai file or .eps file or at least a .png unfortunately sending us jpeg. won't work as good as they lose quality.
Brand Guidelines - Having brand guidelines goes a long way, this ensures our team works with the right brand colors, fonts and logo placements. Ensuring your corporate video is 100% inline with your company image and other design work. We also understand that not every company has this in place and that's okay! We’ll do our best to make sure the video matches the look and feel of your brand.
Normally the turnaround time for the first draft is within 7-day's after filming, but we have also worked with clients with tighter timelines and have had projects completed within 24-hours.
Your video is too important to trust with just anyone; we understand that there could be a lot at stake. Our goal is to build a long-lasting relationship with our clients!
Give us a call and see why so many businesses have trusted us with their video projects.