A recruitment video is an excellent way to show potential employees what working for your company looks like. This gives you the opportunity to set the tone for your company early. Recruitment videos allow you to showcase your company and its culture to potential employees and demonstrate why working for you would be a great choice for them.
According to a study conducted by CareerBuilder, video is one of the most effective ways to attract top talent. Job posting with video received 34% greater application rates. When it comes to attracting top talent, there are three things you need to do:
The best videos include a clear call to action. This could mean asking for a resume or sending over a cover letter. You want people to know what they're getting into.
Recruitment videos are used to attract top-tier talent and highlight new job opening within an organization. As more companies begin to embrace the idea that talent could be anywhere, recruitment videos have become extremely useful for companies wanting to attract the best new talent. Especially as more and more companies begin searching for the best candidates for specific roles, standing out is essential. In fact, most workers would choose a job for its company culture over the size of its salary. Recruitment videos help companies to stay competitive while giving the best insight for candidates into your company’s work-life and why your brand is the best place to grow their careers.
In the top and middle of your funnel, you'll find many different ways to use recruitment videos to build employer brand awareness, recruit talent, and communicate about your organization. These videos can be placed on career sites, careers landing pages, microsites, or on review profiles like Glassdoor. They're also great to advertise your organization, using advertising platforms like LinkedIn, Facebook, Instagram, and others.
Video has high engagement, organically and in sponsorship, so it's worth including in your overall recruiting strategy.
There are several benefits to including videos in your job listings. For starters, they allow potential employees to see what the job entails up close and personal. They also give a glimpse into the culture of the organization and make it easier for people to understand why they want to work there. In addition, videos can help to humanize the employer brand. This is especially important because companies are increasingly turning to video to communicate their values and explain the way things work within their organizations.
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