Hiring a Video Production Company
Maybe this is your first time creating a corporate video, or you have a project down the line and your in-house team is swamped, and you need a little extra help. We put together this blog post to help you make an informed decision when hiring your next corporate video production company.
Hiring the right video production company can be one of two things: an amazing experience or a stressful situation. Working with the right team that will go the extra mile is what you want/need in a video partner. I will start with some basics:
Likability: Did you have a good rapport with the team during your call? You'll be spending a lot of time working with them for the next couple of weeks or even months, so it's important that you actually like and trust them.
Reviews and testimonials: Do previous clients have good things to say? Are there positive reviews? Did the reviews mention what the experience was like?
Portfolio: Do you like their work? Do you see a similar project in their portfolio, for what you're looking to film? Do you see work that doesn't match what you're looking for like music videos or wedding films?
Communication: Are they fast to respond? Have they made it easy for you to understand the next steps?
Communication is key with your video partner making sure they're not "too" busy to get back to you.
Timeline: Can they work with your schedule? If you have a tight timeline, are they able to meet it? Knowing the turnaround time on your video project is essential as this is a huge factor in the budget.
Budget: We understand budgets vary from project to project. Having a clear budget range on what you would like to invest in your video, helps the production team know what is possible for them to capture for you.
There are a lot of factors to consider when it comes to choosing the best video production agency for your business. The most important thing is to select an agency that can help you achieve your goals. You don’t need to have a huge budget to get a high-quality video production, but you do need to have a budget and know what you want.
Shop Around: Get several Quotes
We always recommend that you shop around or find a video production company that specializes in the type of video you're looking for. You wouldn't want to hire a videographer that does weddings or music videos when you have to do an interview with a C-Level executive. just because they may be cheaper doesn't mean their level of work will meet what you're looking for. Try to get quotes from at least 3 different video production agencies.
Another option is asking your network for a video production company referrals, as they may have the experience and expertise you're looking for within your industry.
Demo reels are great to show you the best of the best of what the video production company has captured, but what about the finished product? Were they able to articulate a clear message? The goal of the demo reel is to showcase their best work, not all of their work. Ask the video production company you're vetting for examples of similar projects they have done. Dig deep into their website and look at their work. Make your decision based on the steak, not the sizzle.
If you live in West Palm Beach or South Florida, our agency has tons of experience in corporate video production. You can check our previous videos on the website.
The truth is, hiring a video production agency can be stressful. On the other hand, it can also be the difference between success and failure. Utilize the tips from this blog to find the right fit for your company.