Why you should start video marketing

September 26, 2022

Why you should start video marketing

Video has transformed the way we communicate. From the silver screen to your home screen, it has influenced the way we consume, the way we connect and for many customers why they decide to do business with us.

However, it’s often an afterthought for many business owners looking to promote their business. With so many social platforms showing a preference for video content, it's important to incorporate video into your content marketing strategy to stay relevant.
With attention spans getting shorter and shorter by the second, here are 5 reasons why you should implement a video marketing strategy into your business.

1. People love video

Regardless of whether it's used to entertain, educate, or advertise, video taps into our brain's natural response to storytelling and uses the power of human psychology to engage audiences. If "a picture is worth a thousand words, then a video has to be worth at least 1.8 million words." This is because the human brain is primarily an image processor and processes images 60,000 times faster than text. It's our brain's love for visual stimuli that makes video content so powerful. (probably why we find TikTok so addicting) This advantage not only helps with getting noticed online but also ensures that information about your products and services gets retained.

Successful brands and businesses know the power of good storytelling, and video content makes telling that story easier than ever! When business owners shift from the mindset of "selling products" to sharing a solution, they're able to make personal connections with their customers on a deeper level. Storytelling isn’t hype or a passing trend; big brands like Whole Foods, Disney, and Coca-Cola all know the neurological effect stories have on the human brain.

It's also great for engagement! Consumers are 10 times more likely to engage, embed, share, and comment on a video vs. a regular social media post.

2. You’ll get more customers.

No seriously, you'll get more customers! Videos help educate prospective customers on who you are, what you do, and how you can help them with your products and services. Let’s be honest here: videos can make your business serious cash. It’s a one-time investment for endless marketing options. A recent study shows that 74% of users who watched an explainer video about a product led to subsequent purchases! Video has proven to be a great tool in the sales process across different marketing channels.

Video is one of the most effective marketing tools for generating real results and the proof is in the pudding! 83% of businesses say that video provides better ROI than any other form of marketing and consistently outperforms.

So, if you’re not using video yet, it’s time to start. You'll see the benefits in your online visibility, brand loyalty, and build consumer trust. And when done correctly, it can also help boost conversion rates by up to 300%.

3. Big Data!

Social media platforms are already adapting to consumer demand for videos by making videos interactive along with rolling out new features. They're providing innovative ways for marketers to track and connect with a wider audience. TikTok even launched a whole database of its most popular ads, making it easy to see what works best on its platform. Even Google recently started indexing videos on websites.

According to Statista, there are over 4 billion active users on social media. So how are you planning to add video into your marketing mix?

4. Google loves videos!

With Google owning YouTube (world's second-largest search engine), there has been an increased impact of video content on your online ranking. Businesses are 53X more likely to show up on the 1st page of Google if they have a video embedded on their website! Why? Because Google understands the power and influence video has on consumers. One of the benefits of video is that they keep users on your website longer, reducing your bounce rate. Ultimately, Google is all about giving its users the best experience, so if you incorporate online video into your site, you'll get rewarded in Google's rankings.

To ensure that Google takes notice, your videos need to be more than just informative. Make sure you utilize YouTube SEO and have an optimized YouTube channel hosting your video. This helps your videos get more views organically and increases your likelihood of landing on the internet's most prime real estate...the 1st page of Google!

Not sure how to optimize your online video for YouTube SEO? No worries! Here's a free video SEO guide to help you get started!

5. Get an edge over your competition.

There's a lot that you and your competition can do, to get on top of Google search. But there are only a few things you can do to make your business stand out!

Video can play a huge role in local marketing. Look at your competitors: you both are probably trying to rank for the same search terms, target the same audience.
The only thing that makes your business different is YOU. Having a brand video lets you make a connection with potential customers 24/7 365 days per year; it's like a full-time spokesperson on any device.
The longer your business takes to transition to video, the harder it will be to stand out among your competitors.

Investing in high-quality video content and incorporating it into your overall marketing strategy will help elevate your overall brand and marketing to your target audience.
Let's face it: we live in an age where people expect video content from brands and businesses.
Studies show thatconsumers want to see more video content from a brand or business they support.
If you haven't used video in your digital marketing, don't worry: There's still time to catch the train.

Still not convinced? Here are some video marketing statistics.

  • Best for Lead Generation: 86% of video marketers say video has been effective for generating leads, up another 2% from 2021 and up 5% since 2019. And 81% of marketers feel that video has a direct, positive impact on sales. (Wyzowl)
  • Reduced Customer Confusion: 94% of marketers agree that videos have helped increase user understanding of their product or service. Which helped save organizations money by reducing the volume of support calls they receive. (Wyzowl)
  • More Traffic: 86% said videos helped to boost traffic to their website, which led to increased sales. (Wyzowl) In fact, on website that had a video on their landing page they had 27% higher click-through rates and 34% higher web conversion rates compared to sites that didn't. (Aberdeen Group)
  • Increased Revenue: Companies who used video increased revenue 49% faster than those who didn't. (McKinsey)

3 Types of Videos to Use in Your Online Marketing

Now hear me out, with the rise in popularity of short form and vertical videos, across social channels everywhere for most business owners it's not sustainable to post one piece of content every single day.

For Instagram and TikTok consistency is the key to growth and as soon as you stop posting the views and likes start to disappear.

That's why we always recommend our clients that are just starting out a video campaign the following three videos.

Brand Video

Brand videos are the backbone of any successful video marketing campaign. It helps introduce your brand, highlight your team, products and/or services.

The goal of a brand video is to increase credibility, build consumer recognition and interest to help them make a purchasing decision.

This video is about 2-minutes long. Lives on your website's home page and about us page. It should also be optimized for video SEO, to help increase your ranking.

A couple of different ways to also utilize a brand video is to upload it to your LinkedIn page, use it in your email signature, create a cut-down version of it and add it to your Google My Business listing.

This is a surefire way to leave a positive first impression on potential clients and set yourself apart from the competition.

FAQ Videos

We love FAQ videos for many reasons...

  1. You get your time back: Having an FAQ video on your website or sharing them with a potential lead before a call will allow you to have a more productive sales call.
  2. You should create videos for your FAQs so that potential buyers can access them day or night. Helping move them closer to a buying decision.
  3. Set yourself apart! We said it before and will say it again: video makes you stand out! The truth is not many businesses are utilizing video. By answering a few simple questions will give you a competitive edge.

Testimonial Videos

Your customers want to know that you understand their pain points. They want to see real people talking about their problems and how your products or service solved them.

Customer testimonial helps build trust through social proof. Studies suggest that testimonial videos are often better at persuading people than traditional advertisements.
The key is to make sure you capture video footage of your happy customers explaining why they chose your product over others.
By allowing your satisfied customers to do the promoting for you, you position yourself as the better option, and you easily gain the confidence of potential customers still on the fence.

BONUS ROUND: Video Advertising

I think a huge untapped market for many businesses looking to step away from social media marketing is in video streams.
With Hulu launching a new ad platform, creating video ads for your local market is a great way to gain awareness with a 30-second video.
Online media consumption is at an all-time high. Being able to tap into your target audience that's consuming a show with a localized ad will connect much deeper than a national company.

Conclusion

Video marketing has become one of the most effective ways to increase online rankings, attract new customers and keep current ones coming back.
By adapting your current marketing strategy and incorporating video, you will be able to easily build your online presence, and increase your business's bottom line revenue.

If you're a business or brand based in South Florida and looking to get started with a video project, we'd love to help!
We're an award-winning video production company and video marketing agency with a thorough knowledge of the entire video marketing process.
Contact us or give us a call
and see why we're one of the top video production companies in South Florida.