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Molekule Proposal
The Situation
Molekule isn’t just launching a product—it’s leading a movement. With inventory sunsetting and breakthrough tech ahead, now is the moment to own the narrative. Jason, Jaspreet, and David are more than leaders—they’re the brand’s competitive edge. Let’s turn their voices into momentum.
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Our Solution
Tasca Studios will produce a high-quality, multi-cam 4K podcast with cinematic lighting—designed to help Molekule’s leadership showcase what makes them special and stand out from the competition.
Each asset is built to extend Molekule’s presence across paid media, organic social, PR, and internal channels—bridging the gap between sell-through and launch by positioning leadership as the brand’s front line.
The Scope
“On Air” Roundtable Leadership Podcast
A scripted yet conversational sit-down between Molekule leadership. Captured in a brand-inspired studio with a 5-camera setup and refined lighting.
Deliverables: 1 Master cutdown (~30 min) for YouTube & PR; 8-15 SEO-optimized cutdowns for social & paid.
PECO Zero Video Content
Lightly scripted video reels featuring Jaspreet and David at the Lakeland facility. Designed to showcase engineering breakthroughs in an authentic, behind-the-scenes tone.
Deliverables: 6 vertical reels (3 per subject)
PECO Zero Photo Content
Candid, documentary-style photography featuring Jason, Jaspreet, and David in action. Including authentic team interactions and story-driven stills for social, PR, and internal use.
Deliverables: 36 retouched photos (12 per subject)
Our Video Plans
Why Tasca Studios
We specialize in corporate production that feels editorial and elevated. With a boutique hands-on approach.
With deep experience working with founders, thought leaders, and brands, we bring:
• Clear process and proactive communication.
• A nimble, senior-level crew with polish.
• Strategic oversight across scripting, art direction, and post.
• A high bar for creative and technical execution.
We’ll work closely with your team from kickoff to final export—delivering high-quality content that aligns with Molekule’s brand, mission, and ambitions.
Our Process
Pre Production
Collaborate with Molekule to translate scripts into a clear visual plan—sourcing locations, designing sets, managing logistics, and aligning on tone. From prop coordination to production scheduling, we ensure every detail supports the brand’s voice & leadership presence.
Media Day
Across both shoot days, we direct talent/crew to capture a range of deliverables—including multi-cam podcast footage, vertical reels, and polished photography. Our team ensures every shot aligns with Molekule’s tone: credible, human, and visually elevated.
Post Production
Now, the real magic begins! We handle all post-production with precision—delivering a master podcast cut, multiple social-ready reels, and retouched photography. Every piece is optimized for platform, pacing, and tone, ensuring Molekule’s message lands with clarity and credibility.
Production Timeline
Discovery & Alignment: 1-3 Weeks
Kickoff call, review scripts/moodboards, align on deliverables and brand tone
Pre-Production: 3-6 Weeks
Location sourcing, set design planning, prop coordination, schedule buildout
Proposed Production Dates: July 7 - July 10
- Day 1: "On Air" location build & prep for podcast studio (July 7)
- Day 2: "On Air" Podcast shoot (July 8)
- PECO Zero Build Out & Travel Day (July 9)
- Day 3: PECO Zero Shoot (July 10)
Post-Production: 3-4 Weeks
- 1 "On Air" Master Cut (~30-min)
- 8-15 "On Air" Cutdowns (~120-sec)
- 3 PECO Zero Reels (David)
- 3 PECO Zero Reels (Jaspreet)
- 36 Edited Photos
- Review & 3 Rounds of Revisions
Delivery / Launch Ready: Late August
Payment
Total Production Cost: $65,300 (Full Breakdown)
No licensing or usage fees. All deliverables cleared for editorial and internal use. Client will receive hard-drive with copy of all raw media and edited photos.
What Our Clients Have to Say
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Barbara Tesla
PGA National
Katie A.
59 & Bluebell Events
Mario F.
Inter-rail Transport
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