Case Study: Adhesives Technology

Project Overview

ATC wanted to create a series of videos for their product, "Miracle Bond." The goal was to use these videos as part of a new marketing campaign to demonstrate how the product serves as an ideal bonding agent for various materials, including concrete, brick, wood, stone, block, and other substrates.

Challenge

They faced issues with customers not following the directions or applying "Miracle Bond" to the wrong surfaces or in improper applications.

The Solution

Our solution was to create a series of SEO-optimized videos that show, step by step, how to use Miracle Bond. This made it easier for current customers to understand the product better, while also exposing the brand to a new audience searching for "how-to" videos on the issues we optimized the videos for.