Case Study: Entrusted Recruitment Video

Project Overview

Entrusted was looking for a way to attract out-of-state talent to their growing business. Limited to job fairs and attending colleges to recruit new talent, they wanted to showcase what made their business special in the often-overlooked industry of water, mold, and fire restoration.

Challenge

Most students at a job fair wouldn't consider working at a restoration business due to its nature. However, Entrusted had a proven track record of bringing in student-athletes and providing them with a career after college.

The Solution

Our solution was to create a high-energy recruitment video by interviewing key team members that would resonate with potential candidates. We spent two days working alongside their marketing team to capture meetings, testimonials, company events, and footage of the surrounding area.

Results

Entrusted quickly grew their team by adding the video to their "Careers" page, as well as using it on job boards and during presentations at job fairs. The video was also used to expand their team in five different cities.

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