Case Study: Pumphouse Coffee Roasters

Project Overview

Pumphouse Coffee Roasters wanted to increase online sales and in-store visits.

Challenge

Their static ads were underperforming and failing to reach their target audience.

The Solution

Our solution was to create a series of engaging videos and content to be used across all platforms to boost awareness and provide the opportunity to retarget potential customers who watched their videos. By leveraging their best-performing post, past purchasers, and website visitors, we created a look-alike audience and developed an ad campaign targeting those with similar age ranges, interests, demographics, and incomes. The second phase involved re-engaging past website visitors and those who had added products to their cart. To further optimize ad results, we utilized A/B testing to display nearly identical ads and determine which performed better over time. By switching to video ads and focusing on targeted audiences, they increased their sales from $400 per month to $6K per month.

Results

This resulted in increased brand awareness, more in-store visits, and higher online sales, leading to:

• Over 335K views on their YouTube channel.
• Increase online sales by 1400% 
• Over 33,000 Facebook impressions.