Case Study: SE Auto Showroom

Project Overview

Southeast Auto Showroom is a boutique-style dealership that specializes in high-end and luxury pre-owned vehicles. They wanted a way to connect with out-of-state buyers and showcase what sets them apart.

Challenge

Being up against national dealerships with deeper pockets, Southeast Auto Showroom needed a video strategy to boost their online visibility, increase website traffic, and convert viewers into paying customers.

The Solution

Our solution was to create a video sales funnel to help convert leads during their buyer's journey. Since most of their business was conducted online, we created a "Brand Video" showcasing the dealership and their process. Next, we created a "How Your Vehicle is Shipped" video, addressing one of the main concerns they received. Additionally, they wanted to create a way to buy cars from customers, so we developed an animated explainer video highlighting their process. As a new initiative, we launched a YouTube series covering some of the most popular cars they sell. By optimizing the series with Video SEO, they reached over 5K views in one month, bringing in additional traffic and sales for those models. We're proud to have been working with SE Autos for over six years, assisting them with marketing and video production.