Corporate Video Production Guide - Best Corporate Videos Styles
In today’s increasingly digital world, a lot of businesses are using video as a marketing tool.
As it has become a necessary component to communicate with customers, employees, and any intended audience. According to a survey done by Socialize, 34% of companies produced corporate videos for internal purposes and 52% of them used videos for corporate branding.
But if "everyone else is doing video" why should you? It's so much why they are doing it, but why are they doing it? Because it works!
In today's world there's never been a better time to produce a corporate video for your brand, with a fast majority of employees still working from home and consumers watching more content than ever before.
What's a Corporate Video?
When it comes to corporate video production, there is a wide range of corporate videos that organizations use to connect with customers, shareholders, and employees. They are highly customizable and can be used to address all sectors of your company.
Corporate videos are great for highlighting your company’s personal touches, history, mission, vision, and values. They also help potential customers understand what makes your business unique from competitors. However, they should be short, sweet, and to the point around two-minutes long.
A corporate video production is a very important marketing tool for any business. A well produced corporate video will help your business stand out from the crowd - not just visually, but also in terms of message delivery. Corporate videos should be engaging and entertaining, while simultaneously informative and educational.
What Makes a "Good" Corporate Video?
When creating a video, think about what makes your company different from others in its industry. Include product features, services, and other aspects that set your company apart from competitors. Make sure all the information you share is relevant to your target audience. If you are trying to use video to sell a product or service, then include images and graphics that demonstrate the benefits of using your product or service. A well - branded video will help you stand out among your competitors.
No company videos should leave their target audience scratching their head and asking, “What was the point?” Your video should have a crystal-clear purpose and message to convey to your audience. (Thesparkhouse) Corporate videos can vary greatly depending on the company and its goals. For example, some companies may create videos that aim to attract potential customers while others may create videos that help recruit new employees. Whatever the goal is, there needs to be a clear idea of the intended audience and the message that will be delivered through the video. Once you have an idea of what you want to achieve, think about who you want to watch your video. Then, narrow down your list to a smaller group of people who fit the bill. Finally, tailor your video to match your audience and speak directly to their needs.
Appeal to Emotions
Almost all purchase decisions are emotionally based, though we like to try to pretend we are rational beings. Many corporate videos recite facts, numbers, features, and benefits, which is good information, but the general viewer will most probably turn away from something so dry and boring. Instead, they need to see something that will capture their attention and get them excited about what you are trying to sell. Make sure you're connecting with your audience on an emotional level. If you want to get someone's attention, you need to hook them emotionally first. You'll also want to keep them interested until the very end.
High Quality Feel
You don't need to invest in a million dollars to make a nice-looking video, but you should invest in a team that is going to make you look and feel your best. A great place to get started is with our article “Hiring A Video Production Company” (and if you're based in West Palm Beach or Pompano Beach - give us call!). Once you have an idea of what you want to say, you can create a video script that tells your story. Then you can go ahead and have your video produced.
Why Are Corporate Videos Important?
Video has become the preferred method for corporate communication because it provides the opportunity to engage and tell a story to target audiences. Video is highly valuable and engaging and is one of the best ways to educate, enlighten, or entertain audiences while building an honest and relatable story that your viewers will understand.
Incorporating video into your corporation in multiple ways will generate the highest return on investment. Corporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support! So, if your company hasn't made the jump, you’re likely to fall behind to your competitors. (spielcreative.com)
The Benefits of Videos For Your Organization
Corporate videos are a great way to show what your company does. It can help your customers understand what you offer and why you're different from the competition. People are searching for information online all the time.
According to a SmallBiz Trends, “Pages with video are 53 times more likely to rank on the first page of Google search results.” More clicks mean better rankings. Video is also way easier at delivering information. People love watching videos because they're entertaining and informative at the same time.
That means people remember them for a long time after viewing them. In fact, studies show that 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl). If you're looking to promote something, a video is the best way to go. Whether you need to sell more products, increase sales, get customers excited about your next project, or just say thank you, a video is the perfect marketing tool.
How To Get Started
Before you start shooting, there are several things you should consider. First, you'll need to choose what type of video you want to produce. Then, you'll need to figure out what kind of message you want to convey, whether it's informational, entertaining, or both. Next, you will want to consider your timeframe and how quickly you will need the video to be completed as this has a huge effect on the cost. The quicker you need the video, the higher the price will be.
Finally, you'll need to think about the video length, resolution, and even multi camera angles if the budget allows. For some extra guidance on pre-production, here are a few more tips to help you get started. Once you've decided all of these video production factors, you can begin creating your video.
Corporate Video Types
If you’re ready to start creating your own corporate video, here are a couple of corporate video ideas to consider for your business.
Industry Update Video
An industry update video provides the opportunity for a corporation to educate an audience – whether that’s employees, clients, or the public – this creates an opportunity for your business to be seen as an industry and thought leader.
Brand Story Video
Brand videos are short films that showcase your company’s products in an engaging way. They can be used on social media platforms like Facebook, Instagram, Twitter, YouTube, Snapchat, etc. to promote your business.
According to Berkley, storytelling is 22 times more likely to be memorable to your audience. Telling your story via video engages your audience and creates a longer-lasting impression. Branded videos are not about selling your product or service. Instead, they humanize your brand through exceptional storytelling.
“Wrap your message into a story that transports people, simplifies information, and provokes an emotional response,” says Forbes. When you develop that emotional connection, viewers will be more likely to remember your brand long-term.
Company Culture Video
During the pandemic and into the new normal, creating videos became a well-used method for brands to dive deeper into their company’s story, team, and values. Creating a strong company culture video means you’re putting in the effort to reflect your company to any audience, from potential partners, stakeholders, and the public.
Remember, the best company culture videos are honest, open, and intended to build relationships. They tell a compelling story about your brand and how your current team interacts and supports its mission. Culture videos are an excellent opportunity to show how your corporation interacts within itself, building trust and confidence among customers and the public, instead of just focusing on selling.
As more companies begin to embrace the idea that talent could be anywhere, recruitment videos have become extremely useful for companies wanting to attract the best new talent. Especially as more and more companies begin searching for the best candidates for specific roles, standing out is essential. In fact, most workers would choose a job for its company culture over the size of its salary. Therefore, HR recruitment videos allow your company to stay competitive while giving the best insight for candidates into your company’s work-life and why your brand is the best place to grow their careers. Interviewing current employees is an excellent option, for example, to truly capture the voice of your company and attract the right-fit talent.
Once you’ve recruited new employees, onboarding them effectively so they can integrate fully into the company can be a challenging task. These videos introduce your company to new employees without getting into the nitty-gritty of your procedures or company information. They seamlessly communicate core values and company culture and provide a glimpse of what to expect - while saving your company time and resources with new hire retention.
A happy customer is a great resource for marketing. A video testimonial is an effective way to capture those moments when someone is truly delighted with your product or service. Videos are easy to share online, making them a highly effective form of marketing. Customers love watching videos because they're entertaining and informative, and they're also easier to watch than reading text. If you've ever watched a YouTube video, then you already understand why they're so popular.Testimonial videos are an effective form of marketing because they provide proof that your product works. Testimonials show users what your product does and why it’s useful. They also provide a sense of authenticity, helping customers feel like they’re getting something special.
Producing a corporate video doesn't need to be stressful, in fact, with the right team and strategy - it can be fun and produce a positive ROI.
If you're in South Florida and looking to get started in video production, we'd love to help! We're an award winning video production company and have thorough knowledge of the entire production process and can help reach your video goals and get the job done - the first time.