FAQ regarding our video
production process.

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What does Tasca Studios do?

We’re a video production company that works with advertising agencies,  small businesses, brands and to create videos that your customers will love and your boss will be proud of.
Whether it's an internal project, video campaign, stand-alone commercial or corporate video - we can handle every step of your project from creative to production to final delivery.

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So, how much will my video cost?

This depends on the type of video you're looking for, here's a general breakdown of our services. 

Our hourly rate is $300/hr, our full-day rate (up to 10-hours) is $3,000 and half-day (up to 5-hours) is $1,500, which only includes filming and no editing. Most videos start at $4,000, which includes a three-person crew for one day of shooting with simple editing.

Pricing increases once we start adding production elements like concept development, scriptwriting, actors, props, multiple locations, animated graphics, music, etc. On average, a single edited project ranges between $4,000 to $15,000.

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How does Tasca Studios's pricing compare to other video production companies in South Florida?

We have competitive pricing when it comes to video production, we have our core team and bring on freelancers as needed for projects. We also don't have a studio which allows us to keep our rates competitive - while still delivering you a high quality video.

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Why are your rates broken down into full days and half days? What if I only need you for 1-hour?

Half and full-day rates are standard in video production as they account all the factors that make your video look good! Transporting gear, setting up lights, checking audio, and prepping the location.

However for smaller projects we do offer 1-hour production for those "quick shoots" with our rates starting with a 2-hour minimum, which includes 1 hour of video coverage and 1-hour towards equipment set-up and breakdown.

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Does Tasca Studios collaborate with others?

All the time! Depending on what you're looking for, we have a network of creatives we refer to when we need more hands on deck. We also partner up with marketing, creative and Ad agencies when they need a video production team to film their projects.

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Do I own the rights to my video?

Yes! Once the video is finished and approved, it's yours to use however you'd like. All raw footage captured will be maintained for 60 days. Afterwards, it will be archived and maintained for five years, but to access them does incur a fee. If you'd like, we're happy to supply you with all your footage on an external hard drive once the shoot is over. All that we ask is that you cover the cost of the drive or supply one yourself.

If we are hired through a “WORK FOR HIRE” contract, all raw footage is included and owned by the client, which will be transferred after the shoot via WeTransfer or hard-drive provided by the client.

*WORK FOR HIRE = Our crew is hired as an extension of your team. All pre-production is done by the client and our team works to capture your vision (what to shoot, how it looks, etc.) with no post-production included.

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What software do you use? What cameras and equipment?

We thought you'd never ask! For video editing we're currently using Adobe Premiere Pro.
Our team is filming with Sony Alpha Cameras capturing everything in 4K. If you're looking for something specific, we work with several rental houses that can provide us with what you're looking for. 
As for our gear, we have it all! (and if we don't, we're happy to source it for you). Professional lights, high-quality audio gear, green screens – we're continuously investing in new gear and keeping up-to-date with the latest tech to maintain industry standards.

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Why does shooting video take so long?

Have you heard the expression "measure twice, cut once" well that's sorta like video. Setting up the shot, checking audio, adjusting the lights is all part of what makes "Hollywood Movies" look so great and we bring that level of professionalism to your shoot. Things normally take longer than expected because we want to make sure we captured everything right the first time.

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Does your team shoot outside of South Florida?

Most definitely! We've worked all over the US and have a network of crew members and creatives who are ready to work whenever, wherever.

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What’s the difference between 1080p high definition (hD) and 4k resolution (4k)?

In a nutshell, high definition video looks better than standard definition, because there are more pixels in a single image. The more pixels you have, the sharper and clearer your video will be. By opting for a 4K video, (4X high definition) you won't run the risk of your final project looking grainy or outdated. We capture all of our projects in 4K and export them to 1080p for the best quality and files sizes.

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Is there a “cost per minute” rule for video?

Since each video varies, it's difficult to apply a general rule. Cost can depend on a range of factors like number of filming days, actors, locations, scripting writing, special effects, etc. So, it's tough to give a standard “cost per minute” quote for video. We've shot 3-minute promo videos for $5,000 and 30-second commercials for the same price. But rest assured, with any custom quote we pride ourselves on being transparent with our pricings and maximizing your budget.

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I’ve been burned by other video production companies and videographers before.
How do I know you’re different?

We feel your pain! Don’t give up. Video production yields high ROI when you have the right video mix in place (product, price, creative, distribution) AND you have the right video partner. Dentist are great, but when you need a root canal, you want to see an Endodontist. The same principle applies with video production agencies or freelance videographers “Jack-of-all-trade” can be the masters of none. We don't do music videos, weddings or Bat Mitzvah's If you’re looking for results, you need to be talking with experts. The team at Tasca Studios is dedicated to delivering you results and a video that you and/or your boss would be proud of! It’s what we do and we’re committed to being masters at our craft. If it’s outside our lane, our commitment to you is that we will refer you to someone else. That’s good for you, and in the long-term, it’s good for us too.

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How many revisions do we get?

Normally you get 2 rounds of revisions, with an agreed fee for extra revisions outside of the number stated in the contract. We’ll update you through the production process to make sure everything is going as planned and inform you of any "surprises" that may come along the way. 

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How long does a video take to produce?

The delivery of a corporate video depends on many things, including project complexity and client availability for feedback. As a rough guide, a 2-minute video with speedy client feedback will take 2 weeks after the shoot date to work through edits and revisions to delivery.

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How long has Tasca Studios been around?

Tasca Studios got a new name in March 2016 when our co-founders moved back to South Florida, he had previously worked in NYC as a freelance videographer for other Ad Agencies & Marketing firms. Since then we’ve helped companies of all sizes with their video projects – from dentists to large manufacturing companies and specialize in corporate interviews, training videos and tv commercials.

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What are some tips to have my video produced as fast as possible?

Often it can be a huge help if you are able to put together an outline of what you’d like to communicate or capture  to your audience. Knowing things like your budget, project due date and video goals can provide a great starting point for our team. Adding time to your calendar to review the project and having key decision members involved to provide us feedback on time, and we’ll get us  to the final stages as quickly as possible.

Providing a company logo The higher the resolution the better. For the best results please provide an Adobe Illustrator .ai file or .eps file or at least a .png unfortunately sending us jpeg. won't work as good as they lose quality.

Brand Guidelines having brand guidelines goes a long way, this ensures our team works with the right brand colors, fonts and logo placements. Ensuring your corporate video is 100% inline with your company image and other design work. We also understand that not every company has this in place and that's ok will do our best to make sure the video matches the look and feel of your brand.

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Can you produce my TV commercial or show?

Yes. With the right idea and budget we have the team of writers, producers, directors, and editors to make your vision a reality.

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How does video marketing compare to traditional marketing?

Video marketing has become popular – and for good reason. 97% of marketers claim that videos help customers understand products. (Hubspot) Imagine having a spokesperson working for you 24/7 on every device 365 days a year. That’s what videos can do for you. On top of that you can gather lots of insights and data from who, when and where your customers are watching from.

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How do I know what video is right for my business?

It’s always best to work backward from your end goal. Are you looking to educate potential clients on your product or services or maybe you need a "Brand Video" to showcase your business. Through a quick discovery session we can point you in the right direction on what video would be best for your business. 

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How long until I get my video back after filming?

Normally the turnaround time for the first draft is within 7-day's after filming, but we have also worked with clients with tighter timelines have had projects completed within 24-hours.

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Are you practicing covid-19 safety protocols?

Yes, to ensure the safety of our clients and team, we’ve adapted our protocols to minimize disruptions. We will be providing masks to all our employees, sanitizing equipment, and only scheduling necessary crew members for upcoming productions.

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Is my security still protected while your staff works remotely?

Yes, all client information and personal data will continue to be serviced through our cloud-based digital library. This allows our team to work on your video remotely while keeping your information protected.

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What type of videos do you offer?

We offer a wide variety of video styles to help scale and grow your business. All video projects come with a producer who will advise on the best video to reach your goals. Whether it’s a single production or a multi-video marketing campaign - we know how to strategically implement video to exceed your ROI. To view our past work click here.

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Do you only offer video production services?

Along with corporate video production and TV commercials we specialize in video marketing campaigns via Facebook, Instagram, and YouTube! Along with Video SEO, YouTube search and optimization.

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What is the average cost of a video?

A 1-minute video on average costs less than $1,500. While additional features can alter the price, we strive to provide video content that is not only high-quality but cost-effective. Our pricing is designed to be transparent and easy to understand, so there’s value no matter when you get started. If you’d like to learn more about how we price our video, you can view our blog post here.

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How can I make a market a business video while practicing social distancing?

Easy!

- Our creative team will work with you on creating a script.
- We’ll set up a session with the voice-over actor of your choosing.
- Our editors will source high-quality stock footage.
- Once the clips are approved and edited together - voilà! you have a video!

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I have footage that needs editing.

Perfect! Just let know your video goal and we can edit your existing footage.

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What does an average shoot day look like?

Business Profile Videos typically take 5-hours:
10:00 AM – We arrive 1-hour before the scheduled start time to set up.
11:00 AM – Shoot first interview (30 - 40 minutes).
12:00 AM – Shoot second interview (30 - 40 minutes).
1:00 PM – Capture B-roll of the location and staff (30 - 40 minutes).
2:00 PM – Break down our gear and collect release forms.
3:00 PM – That’s a wrap!

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What is a corporate video?

A corporate video is a type of visual communication that businesses often use to promote themselves, their brands, and their products. These videos are typically short clips that companies make to show off their work, showcase their employees, and tell their story.
You can think of them as a modern-day version of how we used to advertise ourselves back in the day: a little like a brochure, except much shorter and usually digital.
They're one of the many types of videos you can create, including marketing videos, training videos and even explainer videos.

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Can video increase traffic to my website?

Yes! Ever since Google bought YouTube, websites with videos on their landing page have been prioritized on search results pages. Not only does it increase your online ranking - but it’s a great way to connect with customers! Learn more about the benefits of video on your website here.

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Why is corporate video production important?

Video production is one of the fastest growing forms of digital media. In fact, according to research conducted by Wyzowl, over 80% of companies now produce some form of video content. This makes it increasingly important for businesses to understand how effective video marketing campaigns are, check out our Corporate Video Production Guide to help you make sense of the data, or "How to find the right style of video for your business."

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How can you use corporate videos?

A corporate video can be used to promote products, sell services, tell stories about your brand, highlight your employees, and much more. They can help you reach out to current and potential clients, generate leads, and even improve your search rankings. A well-made corporate video can make a big impact on your business.

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How long can my TV commercial be?

For most platforms your TV commercial should be 15 second or 30 seconds with the exception of social media advertising with spots in the 3-6 seconds range.

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How long does a TV commercial take long to produce?

The delivery of a TV commercial depends on many things, including project complexity and client availability for feedback. On average it will take 2 weeks after the shoot date to work through edits and revisions to delivery and any where from 1-3 weeks for pre-production depending on what your TV commercial might need.

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How much are TV commercials?

This depends on the type of TV commercial you're looking for. Most videos start at $4,000, which includes a three-person crew for one day of shooting with simple editing. Pricing increases once we start adding production elements like concept development, scriptwriting, actors, props, multiple locations, animated graphics, music, etc. On average, a single edited project ranges between $4,000 to $15,000.

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What is a recruitment video?

Recruitment videos are used to attract top-tier talent and highlight new job opening within an organization. As more companies begin to embrace the idea that talent could be anywhere, recruitment videos have become extremely useful for companies wanting to attract the best new talent. Especially as more and more companies begin searching for the best candidates for specific roles, standing out is essential. In fact, most workers would choose a job for its company culture over the size of its salary. Recruitment videos help companies to stay competitive while giving the best insight for candidates into your company’s work-life and why your brand is the best place to grow their careers.

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Reasons to use a recruitment video.

In the top and middle of your funnel, you'll find many different ways to use recruitment videos to build employer brand awareness, recruit talent, and communicate about your organization. These videos can be placed on career sites, careers landing pages, microsites, or on review profiles like Glassdoor. They're also great to advertise your organization, using advertising platforms like LinkedIn, Facebook, Instagram, and others.

Video has high engagement, organically and in sponsorship, so it's worth including in your overall recruiting strategy.

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Benefits of using a recruitment video.

There are several benefits to including videos in your job listings. For starters, they allow potential employees to see what the job entails up close and personal. They also give a glimpse into the culture of the organization and make it easier for people to understand why they want to work there. In addition, videos can help to humanize the employer brand. This is especially important because companies are increasingly turning to video to communicate their values and explain the way things work within their organizations.

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What is YouTube Marketing?

You can use YouTube to grow and market your business by producing valuable videos and posting them regularly. There are several ways to go about doing this, from organic to paid.

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Benefits of YouTube Marketing?

There's lot's of benefits of marketing on YouTube.1.
You can reach millions of daily active users.
2. It can increase your website ranking on Google.
3. Content on YouTube has longer "shelf life" in other words evergreen when compared to Instagram and TikTok since YouTube is a search engine.

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YouTube Marketing for local businesses.

For many local businesses looking for a competitive edge YouTube is a great strategy as you're able to build a video sales funnel by utilizing the platform with a series of optimized videos.
Placing these videos in your website will help increase your Google ranking when done properly.

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What is an animation video?

Animation videos or explainer videos are used to explain your product, platform or value proposition. We use animation in particular for technical, hard to understand products.
There are many different types of animated video, each with their own purpose, look, and feel. Each type of animation requires a unique set of skills, tools, and techniques. For example, stop motion animation uses multiple still images to create movement; whereas, traditional 2D animation uses drawings and computer graphics to animate objects. And while both require some technical expertise, one requires much less skill than the other.

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Benefits of animated videos. 

Video marketing is a powerful addition when it comes to promoting a brand's products and services. It's one of the best ways to connect with customers and prospects online. Animated video explainer tools are great because they allow brands to quickly and easily create short, informative video content that's visually appealing and easy to consume.
Animated videos are becoming increasingly popular today. They're used by businesses to promote themselves, educate consumers about their products and services, entertain audiences, and engage social media followers. There are numerous reasons why animated videos are becoming such a hit among marketers. Here are five of them.
1. Easy to Create - Animations don't require extensive technical knowledge. You simply need a computer and some software. All you need to do is record yourself talking into the microphone while making movements with your hands. Then, edit the footage together and add music.
2. Engaging - A good animated video can be entertaining, educational, inspiring, and humorous. It can convey information effectively without being overwhelming.
3. Effective - An animated video can be effective at telling a story. People love stories, especially ones that involve emotions. When people watch an animated video, they feel like they're part of the story.
4. Shareable - Animated videos are highly shareable. Users will want to share them on Facebook, Twitter, LinkedIn, Pinterest, etc.
5. Visuals - Videos are easier to digest than text. When people see images, they remember what they saw better than when they read words alone. If you use visuals well, they'll know exactly what your brand represents.

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How can a dentist stand out in a crowded market?

With a Dental Practice Video.
Our complete Dentist Practice Videos are only $4,995 for a (1) one 2 minutes dentist video, along with (1) 30-second cut down video for advertising. Our flat rate includes:
- Pre-production (scheduling, interview questions, shot list & script creation)
- A Full Crew (cinematographers, producers & account managers for your practice)
- Post-production (video editing & music licensing)
- Video SEO This is one of the best marketing strategies for a dentist looking to maximize their marketing efforts. Will upload and optimize your video to YouTube! With video SEO optimization this increases organic traffic and ranking on their website.

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Benefits of a brand video.

Brands are increasingly turning to YouTube to promote themselves. In fact, according to eMarketer, nearly half of U.S. consumers now watch some form of online advertising. And while many marketers still struggle with how to effectively market to consumers, there are several ways to make sure you're reaching your target audience. One way is to leverage videos.

According to eMarketer, video marketing helps businesses achieve success across three key areas: increasing brand awareness, generating leads, and closing sales.

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What is the purpose of a brand video?

Search engines are looking for content, and nothing entices more numerous and long page views quite like a good video. In fact, according to a report published by Marketing Land, videos account for nearly 50% of total web traffic. So if you want to rank better, make sure you're putting your best foot forward. And what could be better than making it easy for people to find your content online? Entering your video into YouTube and promoting it across multiple channels gives you a great chance of being discovered.

The same goes for Facebook, TikTok, Instagram, LinkedIn, and Pinterest. You don't just want to upload your video to one site; you want to upload it everywhere.

And while we're talking about promotion, let's talk about social media. Social media is where most people start searching for things related to your niche. So having a presence there means you'll increase your odds of showing up in those searches.

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How will a brand video impact my business?

Video marketing is a great way for brands to build awareness and gain followers. On average, people watch more than 10 hours per week of video content on social media platforms like YouTube, Instagram, and TikTok. Brands are realizing how much impact videos have on increasing brand awareness and gaining followers. In fact, 92% of consumers say that seeing branded videos makes them want to purchase products online.

Facebook has about 8 billion video streams every single day. People spend over 3 billion minutes watching videos daily on Facebook alone. When it comes to video marketing, people are responding to it. If you think about it, why wouldn't they? After all, we're used to consuming content via visual mediums.

And according to HubSpot research, videos increase your reach and engagement. They help get your audience to remember your brand. And they can keep your fans engaged with your brand. Plus, they can even make them feel closer to your brand because they become part of your story. So, what does that mean for you? Well, it means that videos can help your brand stand out among others. Not only do they give your brand a personality, but they help establish trust. A study found that videos are trusted more than text posts. So, if you're looking to grow your brand, start making some videos today.